E-tourism training delivered

2013 to 2014 – Queensland Visitor Information Centre Digital Strategy (VIC connect project)

Small group and one on one coaching to implement online distribution in Queensland Visitor Information Centres.

September 2013 – Online Booking and Distribution

2 workshops at the ATHOC 2013 conference focusing on online distribution in the time share industry.

July 2013 – Stump the experts Panel

Panellist at the SoMetTAU#13 social media for tourism conference in Wollongong, Australia

May 2013 – Train the Trainer in E-tourism

Lead trainer and presenter at ATDW’s Tourism e kit Boot Camp i nAdelaide, Australia.

May 2012 – SEO and Social media in educational tourism

Presenter at the Annual NEAS conference in Sydney, Australia.

April 2012 – Train the Trainer in E-tourism

Training of TAFE teachers on the content of the Tourism e kit, in conjunction with the Australian Tourism Data Warehouse (ATDW). Canberra, Australia

This half day workshop consists of:

• a 1.5 hour presentation introducing the components of Online Marketing, from 3 high level sectors to 27 elements of study. This can be a little intimidating when it is all brand new, but as an unavoidable part of future business, it’s an absolute must for all tourism events and businesses.

This is followed by breakout sessions in the afternoon including options of:

• 1.5 hr online marketing essentials workshop: Online marketing essentials workshop covered the essential elements of online marketing for regional events
• social media and email marketing 1.5 hour workshop: The social media and email marketing workshop discussed the marketing of the future (and NOW). What are some of the free tools you have available to get your message out to our audience. The exponential growth of social media and ever increasing use of email marketing, these fundamental topics are dominating future business. Learn what steps you can take to leverage this opportunity for your business

Which regions have received this level of training?

The YouTube workshops have been most successful in a 2 part series.

The first workshop addresses the importance of video in modern search and it’s value to your business.

• Explore the second largest search engine in the world (YouTube)
• see what user generated content can do for your business
• Discover the opportunity created by social media, how to integrate this into your website and through your online marketing scheme.

The second workshop has often been packaged with a video creation scheme (of course you can use an existing video!) so that each attendee has a web-ready video to use in the hands on workshop.

• Learn how to create your own YouTube channel, upload your video, optimise it for search and embed it into your website.
• Find out what opportunities there are available for online distribution of your video, and where your video MUST go for maximum exposure!

Which regions have received this level of training?

UntangleMyWeb,com was funded to deliver the “Tourism Industry Online Marketing Education Project”. This was an Australian Government funded initiative under the Small Business Online program which offered online marketing training to home based and small Australian tourism operators. The program consisted of 2 stages:

• the first stage was a face to face workshop covering the basics of e-marketing
• the second stage was 6 months access to MyWebSchool.com for self paced training with our online tutorials.

Which regions have received this level of training?

The perfect introduction to Online Marketing, the essentials workshop is one of the most popular and addresses the key components of online marketing. Available as either a 4 or 8 hour workshop, this includes topics such as:

• meeting the needs of your online traveller,
• key elements your tourism website absolutely needs to have,
• organising your time to grow your online strategy,
• how to select your web partner,
• discovering your keywords,
• search engine optimisation (keyword placement, inbound links and content),
• setting up you Google Analytics and what’s your online conversion rate.

Making sure there is a well earned coffee break after all that, the workshop wraps up with growing and managing your online reviews (Trip Advisor, Google Places), local search, implementing Facebook for your business and integrating all of the above it your website! A very practical and hands on course, this workshop has always left attendees with plenty to do.

Which regions have received this level of training?

This workshop was presented with Tourism Queensland to assist tourism businesses with the process of recovery after the recent extreme weather events (late 2010-early 2011). The workshops and programs were held around the state to help operators effectively access domestic and international markets and to use technology to generate new business leads. This is part of the Queensland Government’s contribution to the joint Federal-State Tourism Recovery Package.

Any tourism busines planning to succeed beyond 2011 has to be ready with four major online channels:

• Search engines: Google & Bing (Yahoo)
• Social Media: Facebook, Twitter, TripAdvisor, YouTube & LinkedIn
• Mobile: Mobile optimized website, mobile seo
• Email: Newsletters, deals.

UntangleMyWeb’s Internet Marketing Health check workshop will help you identify where your tourism business stands currently on each of these marketing channels. Are you just present there, or thriving with activity, conversations and engagement?This workshop is the ideal training course for individuals who want to review and improve their online marketing strategy. It is also suited to individuals starting out, looking for an online marketing blueprint or guide to ensure the right tasks are identified, prioritised and completed to maximise results. Attendees will leave the workshop with a self assessment checklist covering more than 100 essential items that can be used as an online marketing action plan to work through.

Where has this workshop been delivered?

This workshop was presented with Tourism Queensland to assist tourism businesses with the process of recovery after the recent extreme weather events (late 2010-early 2011). The workshops and programs were held around the state to help operators effectively access domestic and international markets and to use technology to generate new business leads. This is part of the Queensland Government’s contribution to the joint Federal-State Tourism Recovery Package.

UntangleMyWeb’s Website and SEO essentials workshop is the ideal training course for individuals who want to review and improve website and search engine optimisation strategy. It is also suited to individuals starting out, looking to get solid foundations in online marketing.

During the workshop we will step you through the essential features your website needs to have to perform and will teach you how to research your keywords and optimise your website for Google.
The workshop course material includes exercises and an assessment of your existing website and SEO strategy. You will leave the workshop with a list of to-dos to get your web strategy up to speed.

The workshop program includes:

• Planning
• The foundations: email, hosting and content management system
• Website architecture
• Design and usability
• Quality content
• Search engine optimisation
• Keyword research
• Image optimisation
• Link building
• Local search
• Google Analytics
• Google Webmaster tools
• SEO rank checker

Following this training course, you will understand how to:

• Setup your website for search and conversions
• How to organise your content so that it entices visitors to buy
• Select a great web developer
• Find what keywords to optimise your website for
• Assess if your web strategy is bringing you business

Where has this workshop been delivered?

This workshop was presented with Tourism Queensland to assist tourism businesses with the process of recovery after the recent extreme weather events (late 2010-early 2011). The workshops and programs were held around the state to help operators effectively access domestic and international markets and to use technology to generate new business leads. This is part of the Queensland Government’s contribution to the joint Federal-State Tourism Recovery Package.

An online content strategy is a new and emergent practice addressing the increasing complexities of content creation, delivery and distribution and management. Fresh, relevant content is required not only on your website, but your social media sites and in regular communication with your market. Coming up with content without a plan can not only be difficult to produce, it will also effect your Brand reputation and overall conversion rate. A clear and strategic plan that ties in your offline business plan with all online platforms will make execution simple and effective.

Producing effective online content requires an understanding of many current web disciplines including search engine optimisation, user experience, information architecture, web analytics as well as design and build components. This course helps Tourism Operators understand how a content strategy works and how it needs to be deployed across an organisation.

Where has this workshop been delivered?

This workshop was presented with Tourism Queensland to assist tourism businesses with the process of recovery after the recent extreme weather events (late 2010-early 2011). The workshops and programs were held around the state to help operators effectively access domestic and international markets and to use technology to generate new business leads. This is part of the Queensland Government’s contribution to the joint Federal-State Tourism Recovery Package.

Since the inception of the web, there have been huge changes in how information is consumed and buying decisions are made. At the forefront of this referral revolution is social media- a participatory and experience sharing phenomenon that is no longer used by few but by the many, and should be considered an integral part of any brand management strategy.

The online reputation management course will give you an understanding of the shifts in social media influence that have been occuring, the breadth and depth of social media, some of the technologies behind it and what makes media ‘social’. It will examine why it’s important to understnad this network economy and how your business and brand be both damaged, and promoted through online word of mouth, and what you as the business owner can do about it. This course will be focusing on two of the biggest influence’s

• Facebook
• TripAdvisor

Where has this workshop been delivered?